Downtown New London
Explore our beautiful downtown on S. Pearl Street and North Water Street. New London’s downtown can be a real adventure offering a great selection of entertainment, shops, services, food, and beverages.
Enjoy some retail therapy in historic Downtown New London. From thrifting, to antiques, clothing, home decor, and more – there is something for everyone. Plan your visit today! Check out the business directory to see the variety of shops downtown, and elsewhere, in New London.
Sink your teeth into some delicious food at one of our fantastic restaurants in Downtown New London. Many cuisines are offered that can satisfy anyones hunger. Find all of our restaurants in our dining guide.
Historic downtown buildings include the former City Hall building and the fully restored Grand Opera House which is part of the Grand Cinema Theatres complex. View their movie listings or find the theatrical performance schedule for the Wolf River Theatre which regularly holds performances given by talented area actors and actresses.
Being one of only five public, multi-disciplinary museums in Wisconsin, the New London Public Museum offers many opportunities for discovering something new. The collection consists of a vast array of Native American, natural and local history artifacts. The research library has a variety of materials useful for building your family tree, researching area businesses, and finding out more about the history of New London.