(920) 982-5822 Info@NewLondonTourism.com
Business Directory
All addresses are located in New London, WI 54961

Adult Care/ Assisted Living Facilities

Marian Heights Apartments

101 E. Beckert Rd.

(920) 982-5354

Rosewood Glen Apartments

409 Partridge Dr.

(920) 982-9602

St. Joseph Residence

107 E. Beckert Rd.

(920) 982-5354

St. Joseph Residence – The Washington Center

500 W. Washington St.

(920) 982-5354

Trinity Terrace

1835 Division St.

(920) 982-5354

Automotive Services

Advance Auto Parts

1401 N. Shawano Rd.

(920) 982-3578

Al’s Radiator Service

502 W. Wolf River Ave.

(920) 982-6050

Automotive Supply

323 W. North Water St.

(920) 982-5105

Back To Original Auto Body

333 North Shawano St.

(920) 982-9700

Bumper To Bumper

104 S. Pearl St.

(920) 982-8585

Car Care Auto Parts

305 S. Pearl St.

(920) 982-6802

Coyle’s Tires & Auto

200 N. Pearl St.

(920) 982-6969

Ebben’s Auto Service / Towing

507 Highway S

(920) 982-2558

Frick Ford

N3618 Highway 15

(920) 982-2550

F-X Auto Center

800 N. Shawano St.

(920) 982-4455

Indent USA LLC

613 Oshkosh St.

(888) 663-3689

London Wash North

1825 N. Shawano St.

(920) 982-0420

Super – Lube

1821 N. Shawano Rd.

(920) 982-1430

Mid-State Tire & Repair, LLC

519 N. Shawano St.

(920) 250-5800

Northport Motors II

330 North Shawano St.

(920) 982-1000

O’Reilly Auto Parts

971 N. Shawano St.

(920) 982-2801

Plach GM Chrysler & Quick Lube

1105 N. Shawano Rd.

(920) 982-5512

Pomp’s Tire & Auto Service

210 North Ridge Dr.

(920) 982-7140

Precision Alignment

521 S. Pearl St.

(920) 982-9963

Precision Blast LLC

1821 Mill St.

(989) 255-6659

Stay New Auto

210 North Water St.

(920) 982-3749

Up-Close Car Wash

508 North Shawano St.

(920) 982-5445

Bakery / Grocery / Liquor    

Bottle Shop, The

303 S. Shawano St.

(920) 982-5551

Bult’s Quality Bake Shop

114 W. North Water St.

(920) 982-4091

Butch’s Piggly Wiggly

1919 N. Shawano St.

(920) 982-2277

Festival Foods

308 North Shawano St.

(920) 982-9869

La Costeñita Mexican Store

214 W. North Water St.

(920) 982-1001

Banquet Facilities

Bean City Bar and Grill 

N2505 Bean City Rd.

(920) 982-1500

Crystal Falls Banquets & Catering

1500 Handschke Dr.

(920) 982-0627

Marly’s Restaurant 

520 S. Pearl St.

(920) 982-5390

Contractors / Home Builders

1st Electrical Contracting, Inc.

N6027 Buelow Rd.

(920) 359-1011

BNH Lighting, LLC

313 E. Main St., Hortonville

(920) 213-8693

CableRight

E8146 Ritchie Ln.

(920) 359-0124

Creative Cabinetry

1720 Hillshire Dr.

(920) 982-2171

Dailey Construction

E8258 Prahl Rd.

(920) 982-9637

Grunts for Hire

P.O. Box 401

(920) 450-2969

Hedtke Seamless Gutter 

712 W. North Water St.

(920) 982-7174

Heise Heating & Air Conditioning LLC

330 N. Shawano St.

(920) 982-5672

Hintzke Well Drilling, Inc.

N5072 Hintzke Rd.

(920) 982-5426

Hoffman Heating & Cooling

633 E. Beckert Rd.

(920) 982-6565

K&H Concrete

E8867 County Rd. N

(920) 570-2742

Master Electrical Services, LLC

1913 Mill St.

(920) 982-6467

Mid-State Asphalt, LLC

519 N. Shawano St.

(920) 982-6524

New London Building Supply

1718 Mill St.

(920) 982-3832

Northland Electrical Services

1705 Orville Dr.

(920) 531-1197

Peeters Construction Co. LLC

E9292 Klatt Rd.

(920) 982-3879

Pieper Electric, Inc.

2400 Industrial Dr.,

Neenah (920) 886-6800

Entertainment / Recreation

Crossfire Ranch Inc

N1301 Pine Valley Ln., Fremont 54940

(920) 740-0010

Dragonfly Paddlers, LLC

W7861 Morgan Ave., Shiocton

(920) 205-4096

Elevate Archery

865 Surprise Ending Rd.

(920) 982-0769

Family Video

406 Wolf River Ave.

(920) 531-1005

Fun Pros LLC

2300 Willow Hill Dr., Neenah, WI 54956

(920) 886-3594

Grand Cinema Theatres

208 Wolf River Plaza

(920) 982-5266

Heritage Historical Village

900 Montgomery St.

(920) 982-8557

Hucklberry Acres Campground

E9005 Hucklberry Rd.

(920) 982-4628

Irish Acres Farm and Gardens

N2841 US Hwy. 45 

(920) 982-4744

Johnny’s Little Shop of Bait

1205 W. Wolf River Ave.

(920) 982-4802

Len Ebert & Sons

N8495 Hwy. 45, Clintonville

(715) 752-4428

Malliet Travel

1819 N. Shawano St.

(920) 538-5825

Mosquito Hill Nature Center

N3880 Rogers Rd.

(920) 779-6433

New London Fish & Game Club

N5433 Old Hwy. 45

(920) 850-7730

New London Lanes

(Bowling)

106 E. Wolf River Ave.

(920) 982-4982

New London Public Library

406 S. Pearl St.

(920) 982-8519

New London Public Museum

406 S. Pearl St.

(920) 982-8502

New London Park & Rec Department

215 N. Shawano St.

(920) 982-8521

Quiver n’ Minnow

N3748 County Rd. T

(920) 982-9660

Shamrock Heights Golf and Supper Club

N5525 Old Highway 45 North

(920) 982-9993

Spooks on Spurr

N10140 Spurr Rd

(920) 810-2999

Wolf River Theatrical Troupe

304 St. John’s Place

(920) 982-3062

Wolf River Trips & Campground

E8041 County Rd. X

(920) 982-2458

Financial Institutions/ Insurance/ Investments

Ameriprise Financial, Michael St. Marie

108 W. North Water St.

(920) 250-6333

Ameriprise Financial

510 W. North Water St.

(920) 982-0460

 

Associated Bank

101 Park St.

(920) 982-4701

Community First Credit Union

603 W. Wolf River Ave.

(920) 982-6048

Cornerstone Insurance Services LLC

1200 N. Shawano St. Ste. 4

(920) 250-6464

Demming – Noel Insurance

228 W. North Water St.

(920) 982-2881

Edward Jones Investments, Lund Cooley

801 W. Wolf River Ave.

(920) 982-3920

Edward Jones Investments, Corey Knepfel

315 Burton Rd.

(920) 982-7440

First State Bank

113 W. North Water St.

(920) 982-3300

Fox Communities Credit Union

1302 N. Shawano St.

(920) 982-9420

Larson Insurance Agency

N3672 County Rd. T

(920) 472-4308

Lynn Tank Agency

221 W. North Water St.

(920) 249-0020

Northwestern Mutual

207 Wisconsin St.

(920) 982-3456

Primerica

E8105 Cty. Rd. N, Manawa

(920) 538-2670

Radtke – Rhone Insurance

315 Burton Rd.

(920) 982-3048

Ronda Olson Agency Insurance

1620 N. Shawano Rd. 

(920) 982-5537

Security Finance

306 Wolf River Plaza

(920) 982-7300

State Farm Insurance, Dan Gassner Agency

432 E. Main St., Hortonville

(920) 779-0002

State Farm Insurance, Karen Gething

101 S. Pearl St.

(920) 982-3231

Stewart Title Company

1000 W. Wisconsin Ave. Ste. 7, Appleton

(920) 659-2749

Tech Insurance Agency

304 W. Cook St.

(920) 982-4278

Thrivent Financial

101 W. Waupaca St.

(920) 982-3367

Waterstone Mortgage

119 N. McCarthy Rd. Ste. F, Appleton, WI 54913

(920) 750-5000

Wolf River Community Bank

1008 N. Shawano Rd.

(920) 982-0055

Zach Zabel – State Farm Agent

1931 N. Shawano St. Ste 270

(920) 250-6220

Fishing Supplies / Service    

Johnny’s Little Shop of Bait

1205 W. Wolf River Ave.

(920) 982-4802

Marine Tech

206 W. Wolf River Ave.

(920) 982-4123

New London Fish & Game Club

N5433 Old Hwy. 45

(920) 850-7730

Quiver n’ Minnow

N3748 County Rd. T

(920) 982-9660

Sportsman’s Marine

1910 Hillshire Dr. Suite A

(920) 450-4266

Wilderness Springs Trout Farm

N4728 Large Dr.

(920) 982-2386

Gas / Convenient Stores    

Kwik Trip Store #791

(North) 984 N. Shawano St.

(920) 982-7513

Kwik Trip Store #792

(South) 1500 Mill St.

(920) 982-7530

New London Travel Plaza

1280 N. Shawano St.

(920) 982-7232

Northport Convenience Center

E8480 Highway 54

(920) 982-2905

Rama’s Mobil

509 Mill St.

(920) 982-7177

Riverview Clark

116 N. Pearl St.

(920) 982-7599

Industrial / Manufacturing / Trucking

Bemis North America

718 High St.

(920) 982-8000

Bemis North America Graphics / MacKay Inc.

622 High St.

(920) 982-8900

Bemis Healthcare Packaging

755 Industrial Loop Rd.

(920) 531-1700

Bemis North America

R E & D 729 High St.

(920) 531-8036

Enerpipe Inc.

738 Industrial Loop Rd.

(920) 982-0962

Granite Valley Forest Products

500 County Rd. S

(920) 250-5404

Hilker Trucking Inc.

701 E. Beacon Ave.

(920) 982-5686

Mid-State Machining Inc.

1927 Hillshire Dr.

(920) 982-6801

Mill-Tech Manufacturing

1807 Hillshire Dr.

(920) 982-3279

Neumetal Corporation

809 County Rd. S

(920) 982-5226

New London Engineering

1700 Division St.

(920) 982-4030

Northside Planning Mill

1001 North St.

(920) 982-5620

Ort Lumber Inc.

N3730 Drier Rd.

(920) 982-6003

Ort Trucking

775 Industrial Loop Rd.

(920) 982-7690

PalletOne

335 Henry St.

(920) 982-2058

Riverside Tool & Carbide

1907 Mill St.

(920) 982-5652

Stalker Sports Floors

1215 Waupaca St.

(920) 982-2926

Steel King Industries

325 E. Beckert Rd.

(920) 982-6640

Titan Industries

735 Industrial Loop Rd.

(920) 982-6600

Tyson Foods Inc.

N3620 County Rd. D

(920) 982-2611

Weld-All

1907 Hillshire Dr.

(920) 982-0745

Wohlt Creamery, LLC

1005 Orville Dr.

(920) 982-9000

New London Public Facilities

Chamber of Commerce

420 N. Shawano St.

(920) 982-5822

City of New London

Offices 215 N. Shawano St.

(920) 982-8500

Fire Department

(Non-Emergency) 215 N. Shawano St.

(920) 982-8507

ThedaCare Medical Center – New London

Hospital

1405 Mill St.

(920) 531-2000

Housing Authority – City of New London

505 Division St.

(920) 982-8509 ext. 2

Police

(Non-Emergency)

700 Shiocton St.

(920) 982-8505

Pool

(Indoor w/Sauna & Exercise Room)

815 W. Washington St.

(920) 982-8524

Post Office

208 S. Pearl St.

(920) 982-2811

Public Library

406 S. Pearl St.

(920) 982-8519

Public Museum

406 S. Pearl St.

(920) 982-8520

School District Admin. Office

901 W. Washington St.

(920) 982-8530

Utilities Office

400 E. North Water St.

(920) 982-8516

Professional Services

Advanced Physical Therapy & Sports Medicine

1370 N. Shawano St. Ste. E

(920) 982-0100

Ascension Medical Group

1420 Algoma St.

(920) 982-8300

Ali Garrigan Design

1401 Robin St.

(920) 472-1292

All-Net Consulting

2032 Southland Ln.

(715) 498-2159

All Seasons Photo

E9131 Klatt Rd.

(920) 538-4611

Ameriprise Financial, Michael St. Marie

108 W. North Water St.

(920) 250-6333

Blush Pictures LLC

309 W. North Water St.

(920) 475-6799

Cline Hanson Funeral Home

209 W. Cook St.

(920) 982-3232

Coldwell Banker

1275 N. Shawano St. Suite B

(920) 982-2121

Copper Leaf Framing

906 Algoma St.

(715) 250-0390

Forefront Dermatology

1620 N. Shawano St.

(920) 249-4616

Greenville EyeCare

N1739 Lily of the Valley Dr. Suite 2, Greenville

(920) 560-3937

Griebenow Eyecare

105 North Ridge Dr.

(920) 982-3711

Helgeson, John (CPA)

105 E. Waupaca St.

(920) 982-6240

Herrling Clark Law Office

105 E. Waupaca St.

(920) 982-9652

IQ Resource Group Inc.

301 S. Pearl St.

(920) 982-3660

IN Sight Health Associates

202 W. North Water St.

(920) 982-6442

Ledger Lady

E8805 Dey Rd.

(920) 538-0675

Loberg Dental Office

201 Wisconsin St.

(920) 982-5181

Luaders Law Office

213 W. North Water St.

(920) 982-4450

Maiman Chiropractic LLC

501 S. Pearl St.

(920) 531-1000

Modern Business Machines (MBM)

620 N. Lynndale Dr., Appleton

(920) 997-3408

MS Driving Instruction

775 Industrial Loop Rd.

(920) 710-0296

New London Emergency Medical Responders

P.O. Box 131 (920) 850-8833 /

(920) 982-6634

New London Family Dental

105 North Ridge Dr.

(920) 982-3567

New London Small Engine Service

E9033 Worm Rd.

(920) 982-6674

NEW Rehab

307 Smith St.

(920) 982-5440

Orthopedic Spine Therapy

315 Burton Rd. Ste. 107

(920) 982-3670

Orthopedic &  Sports Institute of the Fox Valley

1370 N. Shawano St.

(920) 731-3111

QPS Employment Group

103 W. North Water St. .

(920) 531-8404

Rawhide Boys Ranch

E7475 Rawhide Rd.

(920) 982-6100

Salvation Army Waupaca County, The

301 E. Beacon Ave.

(920) 470-6416

Sleepy Creek Pet Lodge

1406 Handschke Dr.

(920) 250-5012

Smiles By Design

230 Towne Dr., Hortonville

(920) 779-4533

Sweeney Law Office, S.C.

216 W. North Water St. 

(920) 250-5504

ThedaCare Medical Center – New London

1405 Mill St.

(920) 531-2000

ThedaCare At Home

1405 Mill St.

(920) 969-0919

ThedaCare Physicians-New London

1405 Mill St.

(920) 531-2400

Trewin Law Office

N4731 Larry Rd.

(920) 982-0766

Tri-County Chiropractic

1620 N. Shawano St.

(920) 982-5533

Valley Family Medicine

1505 Mill St.

(920) 982-7900

Valley VNA Senior Care

1535 Lyon Dr., Neenah

(920) 538-2974

Werner, Johnson, & Hendrickson Law Office

308 St. John’s Place

(920) 982-7200

Witkowski Chiropractic

315 River Place

(920) 982-7520

Wolf River Eyecare

1923 N. Shawano Rd.

(920) 982-4561

Wolf River Lawyers

P.O. Box 200; W9681 State Hwy. 96, Dale; 504 W. North Water St., New London; and 45 6th St., Clintonville (920) 779-4140

Wolf River Veterinary Clinic, Inc.

216 W. Wolf River Ave.

(920) 982-2733

Retail / Services

 

Advantage Signs & Graphix

305 S. Pearl St.

(920) 982-9825

AllOver Media – Northeast WI

1620 S. Lawe St., Appleton

(920) 735-0197

Amazing Low Prices

(Furniture)

210 Wisconsin St.

(920) 982-2670

Amish Furniture Warehouse

N4531 Larry Rd.

(920) 982-6329

B.A.B.E.S. of New London

102 North Ridge Dr.

(920) 982-9995

Becky’s Dog Grooming

512 N. Shawano St.

(920) 982-6745

C & B Rent-All

1375 N. Shawano Rd.

(920) 982-6430

Cash Store

1931 N. Shawano St. #250

(920) 982-1511

Central Stump Grinding

1413 Southridge Dr.

(920) 644-3227

Change Up LLC

316 A. Wolf River Plaza

(920) 982-5133

Check Advance

1817 N. Shawano St.

(920) 982-6809

CHS Larsen Cooperative

1104 Mulligan Dr.

(920) 982-1111

Country Welcome LLC

E5155 County Rd. B, Manawa

(715) 281-3904

Cricket Wireless

1931 N. Shawano St. Suite 280

(920) 250-6014

Day Care Center of New London

1825 Division St.

(920) 982-6544

Dollar General

801 N Shawano St

(920) 982-4260

doTERRA Essential Oils, Nikki Poppe

1317 Wyman St.

(715) 851-6316

Elevate Archery

865 Surprise Ending Rd.

(920) 982-0769

Empower Real Estate Inc.

315 S. Pearl St.

(920) 573-1478

Familiar Grounds

206 N. Pearl St.

(920) 982-4332

Family Dollar Store

304 Wolf River Plaza

(920) 982-1677

Family Video

406 Wolf River Plaza

(920) 531-1005

Fox Cities Embroidery Inc.

251 E. Main St., Hortonville

(920) 779-9560

Graichen Sanitation

315 Burton Rd.

(920) 982-4116 

H & R Block

1923 N. Shawano St.

(920) 982-5900

Independent Employee Union

106 W. North Water St.

(920) 982-3425

Island Music

1927 N. Shawano St.

(920) 982-5566

K & H Concrete Inc

E8867 County Rd. N

(920) 570-2742

London Wash North

1825 N. Shawano St.

(920) 982-0420

 

Lone Oak’s Dog Grooming

303 North Shawano St.

(920) 982-2253

LuLaRoe

1315 W. Beckert Rd.

(920) 472-4466

Mad Dog & Merrill

315 Smith St.

(920) 982-0912

Mathewson Monuments

750 Industrial Loop Rd.

(920) 982-6465

Maytag Laundromat

1931 N. Shawano St. Suite 230

(800) 236-5599

Modern Cleaning Solutions LLC

N5056 Larry Rd.

(920) 810-4657

Modern Flooring

N3750 County Rd. T

(920) 982-4950

MS Driving Instruction

775 Industrial Loop Rd.

(920) 710-0296

My Marketing Director

95 Industrial Ave.

(920) 639-5001

New London Building Supply

1718 Mill St.

(920) 982-3832

New London Press Star / Buyers Guide

(Newspaper)

301 S. Pearl St.

(920) 982-2511

New London Small Engine Service LLC 

E9033 Worm Rd.

(920) 982-6674

Nicolet Staffing

1931 N. Shawano Rd. #200

(920) 982-2631

Northgate Estates

35 Northgate Estates

(920) 982-5592

Pads and Pets LLC

1817 Nassau St.

(608) 469-1340

Passing Time Too

112 W. North Water St.

(715) 252-2053

PC & Cell Solutions

301 W. North Water St

(920) 250-5700

Peg’s Dog Grooming

1500 Smith St.

(920) 982-9921

Plach Automotive, Inc. & Quick Lube

1105 N. Shawano Rd.

(920) 982-5512

Plaza Laundry

314 Wolf River Plaza

(920) 982-6698

Precision Alignment

521 S. Pearl St.

(920) 982-9963

Print Shop, The

302 W. North Water St.

(920) 982-6585

Quick Stitches

307 W. North Water St.

(920) 982-4420

Quilting Connection LLC, The

200 W. North Water St.

(262) 723-6775

R & L Electric

N3530 Highway 15 S.

(920) 982-5650

Robin’s Nest Learning Center LLC

112 W. Wolf River Ave.

(920) 982-1575

Sav-Half Greeting Cards

1931 N. Shawano #270

(920) 982-0772

Simply Repurposed & Water Street Boutique

218 W. North Water St.

(920) 740-6473

Sleepy Creek Pet Lodge

1406 Handschke Dr.

(920) 250-5012

Small Business Development Center at UWSP (SBDC)

2100 Main St., Rm 032, Stevens Point

(715) 346-3838

St. John’s Thrift Shop

105 W. North Water St.

(920) 982-4141

Stay New Auto

134 E. North Water St.

(920) 982-3749

Super – Lube

1821 N. Shawano Rd.

(920) 982-1430

Test of Time Horology

E7816 Seefeld Rd.

(920) 982-1776

Tractor Supply Co

1651 N. Shawano St.

(920) 982-6222

Tri-County Overhead Door

1910 Hillshire Dr.

(920) 982-6700

TV-Pliance Center

509 W. North Water St.

(920) 982-4252

United Paper Workers Local

1970 305 W. North Water St.

(920) 982-7992

UltraCom Wireless Communications Inc.

308 Wolf River Plaza

(715) 343-1547

Up-Close Car Wash

508 North Shawano St.

(920) 982-5445

Victra – Verizon Premium Retailer

1275 N. Shawano St.

(920) 243-7190

Wal-Mart

1717 N. Shawano St.

(920) 982-7525

Water Street Vintage LLC

207 W. North Water St.

(920) 982-9826

Walgreens

981 N. Shawano St.

(920) 982-5189

Weld-All Metal Art

1905 Hillshire Dr. (920) 982-0925

Wisconsin Glass Plus

214 Water St., Waupaca, WI 54981

(715) 258-7006

Wolf River Veterinary Clinic

216 W. Wolf River Ave.

(920) 982-2733

Wood Sewer & Excavating

E9238 Cty Hwy. X

(920) 982-7721

Spas / Beauty / Barber / Personal Care / Health & Fitness

Academy Kickboxing

211 W. North Water St.

(920) 982-6033

Anytime Fitness

1111 N. Shawano St.

(920) 982-9922

Bella Salon

312 Wolf River Plaza

(920) 982-5044

Copper Leaf Salon & Framing

906 Algoma St.

(715) 250-0390

Cost Cutters Hair Salon

1931 N. Shawano St. #230

(920) 982-4082

Crossfire Ranch Inc

N1301 Pine Valley Ln., Fremont 54940

(920) 740-0010

Curves of New London

1927 N. Shawano St. Suite C

.(920) 982-9805

Elaine’s Beauty Shoppe

111 W. Beacon Ave.

(920) 982-2434

Fire Fitness Camp New London

318 Wolf River Plaza

(920) 250-6250

Hair & Company

312 Wolf River Plaza

(920) 982-6701

Isagenix International, Heather Dahlke

825 W. Warren St.

(920) 851-2117

Kazaam Nutrition

1123 N. Shawano St. Suite A

(920) 878-3555

Lily Pad, The

302 Waupaca St.

(920) 982-5800

L’BRI PURE n’ NATURAL, Evelyn Ruppel

1924 Wyman St.

(920) 982-7458

Longevity Nutrition

201 S. Pearl St.

(920) 250-6500

Mary Ellen’s Beauty Shop

523 Montieth St.

(920) 982-2282

Mary Kay Inc. – Patricia Toney

E7689 Weiland Rd.

(920) 359-0297

Massage by Amy

112 W. Wolf River Ave.

(920) 982-0914

Mirage Hair Designers

510 W. North Water St.

(920) 982-2211

Nails & Spa 

1931 N. Shawano Rd. #290

(920) 982-2828

New London Family Dental

105 Northridge Dr.

(920) 982-3567

New London Total Fitness 24-7

1200 N. Shawano St. Ste. 3

(920) 538-2969

Patty’s Hair Affair

213A W. North Water St.

(920) 982-6070

River’s Edge Salon

308 W. North Water St.

 (920) 531-1460

Spaahh, The

309 W. North Water St.

(920) 982-7777

Therapeutic Escape Massage

E9505 County Rd. N

(920) 538-1663

Touch N Tan

1819 N. Shawano St.

(920) 250-6262

Wigs By Jen

906 Algoma St.

(920) 982-6070

Wholistic Health LLC.

320 S. Pearl St.

(920) 982-6064

Specialty Shops / Gifts

Irish Acres Farm Market and Gardens LLC

N2841 US Hwy. 45

(920) 982-4744

MK’s Custom Creations

302 Waupaca St.

(920) 475-0405

Rice’s Greenhouse

603 Montieth St.

(920) 982-4573

NEW LONDON WEATHER

✉ JOIN THE STURGEON SPAWNING NOTIFICATION LIST

Enter your name and email at the link below to receive notification when the Sturgeon begin spawning on the Wolf River in New London.
Find out more about the yearly ritual here.