The Downtown

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Familiar Grounds - gifts, chocolates, coffee shop

» Business & Shopping 

This page contains a small sampling of the many fine businesses found throughout New London.  You will find businesses and shopping districts on S. Pearl St., N. Water St., N. Shawano St., Mill St. and on Hwy 15.  Browse our business directory to find an extensive listing of local businesses.

Need a gift idea?  Chamber Bucks can be purchased at the Chamber office, 420 N. Shawano St.  They are redeemable at many fine New London businesses.


New London's downtown can be a real adventure offering a great selection of entertainment, shops, services, food, and beverages.

Historic downtown buildings include the former City Hall building and the fully restored Grand Opera House which is part of the Grand Cinema Theatres complex.  View their movie listings or find the theatrical performance schedule for the Wolf River Theatre which regularly holds performances given by talented area actors and actresses.

Enjoy in some retail therapy while treasure hunting at Water Street Vintage LLC.  They offer a variety of antiques, collectibles and refurbished home items  Be sure to stop by Bult's Quality Bakery for a variety of tasty baked goods.

Relax with your favorite coffee drink, snack, or bowl of soup at Familiar Grounds.  You will find a variety of restaurants and grills that can satisfy your hunger. Browse the New London Public Museum, visit the New London Public Library, or bowl a few games at New London Lanes.

You will also find a selection of places for a relaxing massage, tanning, and salons.

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